You have some cool item's there.
As with most collectable's they are worth what someone else is willing to pay.
Many coins and stamps have a book value just as many sports cards do but they too can only fetch what someone else is willing to pay (many times below book).
A Doug Henning fan most likely will pay more for your souvenir program than a person just interested in Magic in general.
I collect beer cans & bottles and have often payed more than the true value of an item just because I wanted it very badly and I could not aquire it at the fair market price.
Iven