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misterillusion Special user Roseville, California 748 Posts 
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I have gained a good deal of wisdom reading the posts on this string, so I know I will get some good advice regarding a suggestion made to me this evening. I was conversing with a friend and related to him that I spend about 90% of my time on marketing and promoting my business and the remaining 10% on the actual performance gigs. I am not sure that my percentages are exact, but it sure seems that way.
My friend suggested that I hire an independent contractor to make sales calls and/or actually book gigs for me. I had never even considered this concept before and I was not sure about the value of doing this. His thinking was that the time which would be freed up could be used to do more gigs or develope more routines etc. Has anyone had any experience with doing this? Any opinions? |
bobn3 Special user Wichita, KS 718 Posts
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You are talking about getting an agent. Hard to answer your question without knowing more. Depends on the market you are wanting to go into.
Bob Phillips |
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misterillusion Special user Roseville, California 748 Posts
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On 2013-07-16 09:10, bobn3 wrote: Yeah, I guess that is really what this would be. I am not sure, though, that anyone could present what I do better than I could myself. When this was mentioned to me there was no discussion about specifics of market focus and so forth. It was just a casual discussion. I am always looking for different ways to promote myself and have found the old ways do not work like they used to. I am not too sure that I really want to pursue his recommendation. Thanks for your comment. Charlie |
Scott Burton Inner circle 1131 Posts
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This worked for me:
(a) Find ways to automate and simplify your business. Concentrate on selling while simplifying everything else. (b) Find non-selling and non-performing activities (usualy administrative, technology, and design work) (those which could not be automated) and outsource them IMO...the last thing you want to outsource are your sales activities. |
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Scott Burton Inner circle 1131 Posts
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misterillusion Special user Roseville, California 748 Posts
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On 2013-07-16 11:07, Scott Burton wrote: Thanks Scott.....that is really good advice. I never thought of approaching the business in this way. I think I will look into that. I understand your feelings about outsourcing my sales activity. I can't imagine anyone knowing enough about what I can and can't do and then attempting to sell my program. Thanks again. I appreciate your input Charlie |
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misterillusion Special user Roseville, California 748 Posts
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On 2013-07-16 14:13, Scott Burton wrote: I will check this out. Thanks, Charlie |
TomBoleware Inner circle Hattiesburg, Ms 3170 Posts
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Actually a good salesperson can probably sell 'you' better than you can.
Problem is, a 'good salesperson' will cost you a big chunk of the money. You would have to do extra shows to end up with the same amount of money. Another thought is: Make friends with a local advertising salesperson and maybe you can offer them a small referral fee for hot leads. I say advertising person because they keep up with the upcoming events, they know many of the business owners, etc, etc. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
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misterillusion Special user Roseville, California 748 Posts
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On 2013-07-16 20:08, TomBoleware wrote: Yes, a sales person would lend some credibility instead of me "blowing my own horn" so to speak. I think what I would do to avoid doing "extra shows" is I would continue to do my own marketing and anything from a sales rep would be in addition to what I am already doing. That way, any commission I would pay would be for shows I would not have booked myself anyway. I will have to think about that to see if it makes sense I like your comment about friending a local advertising salesperson who already has an income and could consider my opportunity as additional income. It could go two ways too where I could refer advertising leads back his way. Something else to think about. Thanks Tom, that gives me more food for thought. |
Posted: Jul 16, 2013 05:35 am 